It's 'OK' but I don't know if this approach has been working out all that well. A lot of their marketing is just silly, mostly their comparisons. They say their battery is 24 volts and 6 amp hours. That does not work out to 270 watt hours. I think they say their range is the highest. Curious.
The modular idea is great. The bluetooth connectivity and wireless throttle are great, if they work. But if it sells for $700 you could buy a battery for $350 with 3 times the power, and a motor for $350, for a MAC or Golden, maybe a Bafang. Same money. More work. More capable bike with known parts, available today.
They make it easy to install but they make it hard to produce a truly functional product with specs comparable to basic ebikes.