PISGAH PROVEN
PISGAH BORN
Cane Creek Cycling Components has been shaping the cycling industry for 30 years and we are proud to call Pisgah National Forest home. Part of the Blue Ridge Mountains of Western North Carolina, this legendary national forest zone is comprised of more than 500,000 acres of hardwood forest, mile-high mountain peaks, whitewater rivers, thundering waterfalls and hundreds of miles of world class mountain bike trails, gravel roads and scenic tarmac. It's considered one of the nation's best (and most challenging) areas for cycling and it influences every product we make.
As an employee-owned company, we do what we want to do, how we want to do it. We aren’t beholden to shareholders or outside investors. We’re roughly 40 people in one building – a building that’s been producing bike parts for 50 years. We only pursue products that offer unique and noticeable improvements or benefits to the rider and we aim to do so in a premium manner.
We believe that riding bikes makes life better, so we work to make bikes better.
CRAFTSMANSHIP
We seek to involve a high level of craftsmanship in everything that we make at Cane Creek - from our hand-welded titanium crank, to our individually dyno-tested shocks. The components we create are reflections of our values as riders and we’re only interested in producing high quality components that make sense, that work, and that last. We build shocks, forks, brake calipers, headsets and bottom brackets by hand in our North Carolina facility, individually testing and inspecting each one before it touches your bike.
ALTERNATIVE
Cane Creek products are designed to be the ‘Premium Alternative’ to widely-produced ones aimed at the mainstream. We look at problems of real riders (not just professional racers) and challenge the status quo. We aim to be different from what is standard and expected in the cycling industry and our small size and self-ownership allow us to pursue unique and counter-intuitive products. Our most successful products are all highly alternative in how they approach the task at hand. As a result, they’re stronger, lighter, more durable, better-looking, and higher performing than most competitors.
CANE CREEK COMMUNITY
Partnering Non-Profits and Advocacy Groups
Cane Creek Cycling Components is more than just a company bringing the cycling world some of the industries most innovative products – We are, first and foremost, people who love bikes and we truly believe we are working to make bikes better. This concept goes far beyond designing, testing and manufacturing premium components. This idea is instilled into our personalities, ambitions, and drive. Cane Creek Cycling Components is proud to support like minded organizations and continues to work towards a brighter future of greater trail access, protected bike lanes and more equality and accessibility.
Supporting Non-Profits and Advocacy Groups
The Pisgah Conservancy
Pisgah Area Sorba
G5 Trail Collective
Asheville on Bikes
Dirt Skrrts
7 Moons MTB
All Bikes Welcome
GritFest
Muddy Pedals
Outdoor Business Alliance
Sorba Main
AMBC Knoxville
BikeWalk NC
The League of American Bicyclists
People for Bikes
National Interscholastic Cycling Association
Outdoors for All
World Ride
AI Overview
Cane Creek Cycling Components
derived its name from the mountain-fed creek that runs near their original manufacturing facility in Fletcher, North Carolina. Formerly known as
Dia-Compe USA, the company officially adopted the name "Cane Creek" in 1995 to establish a new brand identity for their innovative products, such as the Aheadset, following a management buyout.
- Location-Based Branding: The name is inspired by the local geography, specifically a nearby creek in Western North Carolina.
- Company Evolution: The company began as the U.S. division of Japanese brake manufacturer Dia-Compe in the 1970s.
- Brand Shift: In 1995, following the success of the threadless "Aheadset" and the development of the Air-Driver rear shock, the company separated from its parent company and rebranded as Cane Creek to reflect its independent, US-based production.
- "Pisgah Born": The company often uses the tagline "Pisgah Born" because their products are developed and tested in the nearby Pisgah National Forest.