That's pretty funny.
You need some time on an SL 1 to get past the specs and realize what you're actually getting for that hefty price tag. Might be an easier sell in places like the EU, where capable 250W ebikes are already common, but that's not the US.
My pre-purchase concerns about climbing local hills turned out to be totally unfounded, but I couldn't get enough of a test ride to convince me of that. And it took several rides to fully appreciate what I've come to see as the best part — the nimble, responsive ride that most ebikes lack.
All of this makes the SL 1 a bike in need of a special marketing approach — including a liberal test ride policy. Dealers are understandably reluctant to let expensive ebikes out of their parking lots, but that limits the potential market to stronger riders with good reason to believe that 250W and 35 Nm will be enough help.
Roadies are probably a big part of that potential market, but then you have get folks who worry about grams to take a chance on an extra 20 lb.
Of course, who am I to tell
Specialized how to market ebikes? Just think they could have taken some of the risk off dealers and potential buyers by providing SL 1 demos to dealers at reduced cost. Then add marketing around a slogan like, "You really have to ride it to fully understand its charms."