I have a friend that has the monstrosity you talk about. I rode the bike. I respectfully disagree with you. There are many things that actually work way better than expected. On a ride , ascending a mile long hill at 16 percent grade with both motors engaged, the bike is pulling in the 800 watt range. It runs cool. The ability to engage the front, back, or both motors is also a bonus. But the thing I like best is the battery isn’t proprietary. It’s reparable and replaceable. The same can be said for the bafang motors. At 2000 miles so far, the bike is not falling apart as implied in previous posts.
Well, I'm not saying you don't get some benefits from those Ecells bikes, but as a 2wd, they are overpriced and poorly engineered. I'm not trying to be a butthead here, or contrarian for the sake of it. I consider that vendor an egregious offender when it comes to truth in advertising, over and above the quality of what they are delivering. And yeah I'm about to go off on a complete rant about it. I'll mention only the most obvious things done wrong:
They use a suspension fork on the front - this is pretty much a cardinal sin. I know Ecells say they had it beefed up to handle the motor, but its just an RST Guide fork which comes with thick dropouts. Will it survive long term? Good question. Eunorau is betting on the same fork on the bike they are bringing out shortly. No fork including that Guide was ever meant to be pulled forward, and while this could mean the fork risks being pulled apart, the real risk is entirely in the dropouts shearing, which front-wheel-drive ebikes have been doing since forever on suspension forks. The sin is compounded by not using torque arms. The way you see most suspension forks fail with a front motor is the dropouts shear clean off. Two torque arms will minimize the likelihood of this (nothing is ever zero but its safe with two) but you can't use them on a suspension fork unless you do a custom job - which thanks to those thick, angled dropouts is likely not possible.
The only explanation for how these two guaranteed-to-fail mistakes can be made without a failure within a short period is the front motor is being fed a much smaller amp load than they are letting on. And since people know so little about how much power these motors can put out, the consumer doesn't realize the motor has been neutered. Its either that or they really do have a ticking bomb on that front fork and its going to go after enough time and stress has accumulated, just like so many other suspension forks have when mated with a front motor.
And the battery... two batteries, with one on the back rack, is a kludge plain and simple. Doing this, they avoid having to pay for a BMS that is strong enough to power both motors. On a single big battery. Also there's the weight distribution issue. If they were doing a proper job with the battery, they'd be spending the money to make a single large triangle pack that fits inside that large triangle on the bike. Instead they're buying them off the shelf. Its not a better solution its a cheaper one. Are they running them in parallel at least?
But most of all, the company is untrustworthy.
The manufacturer fibs *outrageously* about the weight capacity of the bike. They claim carry capacities greater than the biggest, baddest purpose-built cargo bikes. On a bike whose carrying capability on its ordinary-sized (albeit admittedly beefy) rear rack is compromised with the second battery. On the Super Monarch, the claimed capacity is so far over what the Rockshox rear shock is capable of carrying, its clear they are counting on their customers never reading the component specs and putting 2 and 2 together.
"This baby packs out a total of 400lbs not including the bike!"
OK so that means if the bike is 100 lbs - which should be pretty close to correct - this bike has a 500 lb total system capacity. That right there is a red flag as even the largest capacity 2-wheel cargo bike is in the ballpark of 460. The bike uses a Rockshox Monarch RL air shock. Max psi on that shock is 275. Rockshox states in their tuning guide (and the RL manual) to
"Pressurize the shock (PSI) to the equivalent of the rider's total weight (lbs), including riding gear."
So if we believe the 400 lb capacity story, that means we pressurize the shock to 400 psi. On a shock the mfr warns cannot exceed 275. But... pretend we didn't know that math. Where are you going to fit 400 lbs on that bike? I have over 260L of rear panniers that are each 3 *feet* long and I can't carry that much on a longtail which itself is designed specifically to carry heavy things. They made the 400 lb + bike thing up. I have ridden a longtail at that weight and even on a bike 8 ft long and meant to do that job its nearly impossible.
In something they have pulled back on, the manufacturer also claimed the front motor was unique and built for them ("another first for ecells!" was the claim on the web page). And its baloney. Front large-core Bafang G060 750w motors were available on the open market at least as far back as 2016. They just placed an order like everyone else does.
Sorry for the rant, but when I see manufacturers that take advantage of people like this one does it pisses me off.