I like the concept of the product itself. In general I like the idea of having early bird deals - but starting off at $99 for something to be $200 msrp means I will not buy, even at $149. Earlybird specials should be in the realm of 20-30% discounts max, or else you are alienating your later (larger) customer base. 60% discounts should be reserved for end of model blow-outs imho!