Rad Power Bikes may close soon

Well, the stock on their site is almost sold out. I was looking at the $1000 RadRover 6+ fatty, and I realized it was unavailable. I hope at least some EBR members took advantage of that price to get a nice bike super-cheap. Maintaining a Rad for the next few years shouldn’t be too difficult. Hey, I’ve jumped through a few hoops to keep my Juiced (R.I.P. 10/2024) fatty going, and there are a lot fewer of those than RadRovers.

Good luck, Rad owners.
 
Is the name not worth anything, Im pretty sure most brands have moved on through restructures and takeovers at some point.
Theres just too many players out there, I feel most people dont care who makes the bike thesedays.
I get shown bikes by people and its all about the features.
'who makes it?'
Dunno, looks at frame and reads for first time...
'hiwonchibunky'.
'Its chinese...whatever'
 
It’s unfortunate to see such an influential company in the e-bike industry come to an end...
And they are not alone, nor limited to the ebike side of things alone. Just this week Scottish MTB/Cycling wear company ENDURA are laying off most of its Scottish workforce and relocating to the London HQ of its parent company after huge loses last 2 years, it's basically being folded into other outwear companies of the owners (JD sports), losing it's unique Scottish identity in the process if it survives at all.

Rapha, the high end road clothing company is shutting many premises world wide. Canyon just reported they have suffered enormous loses, putting future in doubt though still surviving so far, that was a huge industry shock. Fox announced it has suffered 43% losses, likewise Merida taking an enormous $105m hit last year, UK long standing MTB brand Orange had to be rescued, Canadian Rocky Mountain MTB brand in a similar position, YT and Kona both companies bought back by original owners to save them. Van Moof bust and now restructuring, Cowboy, who helped many Van Moof owners left high and dry, now in big trouble themselves, likely bankrupt. GT bankrupt, now restructuring of some kind. So many household or longstanding names gone or changed completely. Even Shimano has downgraded for 2026.

The list goes on and on. Are people not buying bikes anymore? Or did the world buy too many during the covid boom and there are just too many bikes out there? Probably that plus with a cost of living crises, bikes are not high priority but considered leisure industry. Ironic in that after the 1929 crash people turned back to bikes to get around as cars were too expensive. Now bikes are mostly viewed as high end luxuries and cars essential to living.
 
I will have to say I only heard of RAD through this forum, Ive never seen one and none of my friends know the brand, because I brought them up on a night out and just blank stares.
 
I will have to say I only heard of RAD through this forum, Ive never seen one and none of my friends know the brand, because I brought them up on a night out and just blank stares.
I think they are mostly a US or at least North American company. I remember reading they were starting to sell in UK but with all their bikes being on American settings, throttles etc they were struggling to change to UK/EU standards. Plus it's a very competitive market here already. They aren't alone, a lot of the brands featured here seem to sell in just the US. Aventon is another one.
 
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