Hi Zapper,
I am in the same boat as you....want a casual cruiser but the number of choices, different technologies, and the prices are all overwhelming. It has been a real crash course in trying to decipher this and this website including Court's outstanding reviews and this forum have been invaluable. (Thank you so much Court!)
I too was looking at the Como which is a really nice bike but it is quite expensive and the battery is $ 1,000 while others are $ 500, which seems crazy but if that's the bike that you like, you pay a $ 500 premium on the battery when it needs to be replaced.. It's also only a Class 1 (see below). And looking at the Sturmvogel Evo now, that's a nice bike as well.
As usual, the different technologies, mainly hub drive vs mid drive each have their advantages. This video gives a nice overview of some things that you will want to understand.
The one checkoff that you will probably want to make sure the bike has is hydraulic disc brakes.
One of the first, simple choices is how fast do you want to go? 20 (Class 1) or 28 (Class 3) mph. Class 2 also goes 20 but has a throttle which eliminates the need for pedaling to get motor assist.
Mike's Bikes on the forum is extremely knowledgeable and helpful and he turned me on to Aventon Pace 500 (see recent thread on here). Class 3, great bike and reviews, at an amazing price point. Unfortunately they are out of stock.
Then I stumbled on to the Ariel W-Class. Class 3, amazing power and battery size, torque sensor (instead of cadence), great styling (subjective) and a great price. It's pretty heavy but it's also got the power and battery. It's a cruiser beast
and my current favorite.
Trying to find something for my wife, but it's not easy, especially if you want a decent Class 3 at a reasonable price or even a Class 1. These things are crazy expensive.
I think that we are going to take a test drive tomorrow just to see how we like ebikes and try to understand if we really want a Class 3, or if Class 1 is plenty.
Hope that helps and keep me posted because I am looking for the same thing....casual cruiser with upright position.