BH returning to the UK, can the new business model work in the US?

[J.R.]

BH Bikes returning to UK market with Ciclista partnership - BikeBiz

Spanish bike producer BH Bikes is coming back to the UK through the dealer-direct business model with an emphasis on partnering with IBDs. - BikeBiz

www.bikebiz.com

Will BH return to the US and North America? I believe they will eventually, the market is too big to give up on and most forecasts predict only modest growth in the European ebike market.

 

[RunForTheHills]

I think if the market is going to expand in the US and North America, ebike manufacturers will have to develop and expand their dealer networks. The market of people willing and able to work on their own bikes is very small compared to the market of people who just want to get on their bike and ride it, but are not comfortable working on their own bikes. How many people work on their own cars?