I think it's nice to hear a bike shop operator's perspective on DTC bikes and some of the potential disappointments for unsuspecting consumers. Perhaps a bit of hyperbole mixed in, as there are some good DTC companies out there making very nice bikes at reasonable prices. However, any consumer going DTC better have their LBS lined up for service in advance, or be prepared to learn to wrench. Too many are getting their bikes first, then trying to figure out who is going to be there go to repair and advice source. As said above, some LBS's won't touch these DTC bikes. I think they do that at their own peril. Bikes are not that complicated, and with YouTube videos and a few tools, there's not much a motivated consumer cannot accomplish on their own. Yes, some will get rotten bikes and waste good money, but stand-off-ish LBS's will also lose opportunities to convert these buyers of DTC products to LBS customers by virtue of providing the missing components of DTC: Service and advice. The sport is broadening in a mighty way with the confluence of Covid-driven enthusiasm for cycling, and the explosion in popularity of ebikes. I have had mine for just a month, and I get stopped by everybody to talk about it. Everybody knows someone who just got an ebike, or is shopping for one. I
I've had a Rize RX with the narrower tires (2.75) for a month and nearly 300 miles of riding here is S.E. Pennsylvania. I strongly considered an Allant 7s+, but I found the motor to be loud, did not like the 28 mph max assist, and I thought the bike was overpriced for the components used. Having LBS service was not a factor for me. I also considered the Bolton Foxbat and the Eunorau copy of the same. Ultimately, I went with the Rize RX because it had a mix of good to better components and large battery coupled with the Bafang Ultra motor. I use it for fun, exercise, and commuting, as well as errands to shops. I have only used the throttle once to go any distance, and that was because it starting pouring rain. Normally, the bike is in ECO PAS-1 and I blip up to 2 for super huge hills, but less and less, lately. So the power capabilities of the bike are overkill, but I like that it's there to use when I want to. My typical rides are a minimum of 10 miles, and frequently up to 30 miles, all road riding. Very hilly terrain in my area, and I weigh 220, and am 55 next March. I find that the battery range and power are exceptional for the bike, and at 5'11", I find the bike to be extremely comfortable over my longer rides. I plan on doing my own wrenching and tuning, and I use YouTube to find helpful videos to speed up my learning. I was able to tune the derailleur by watching a few videos and have the bike shifting like butter. The bike looks good, rides well, and is proving to be a very good value relative to brands like Biktrix and Wattwagons - both of which can come with much better components, but at an entirely different price point. Biktrix Ultra is the closest match, but the battery upgrade pushes the price well into the upper 3k range. The Rize RX comes so complete, the lights are nice, the rack is sensational and very solid, the suspension seat post is very nice to have standard, as well as the adjustable stem on the handlebars. Fenders are solid and don't rattle....I have zero complaints and would buy the same bike again, no question.