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  1. bluecat

    Stromer discontinues USA / Canada business

    No doubt, this is tough. It was already announced here, nevertheless, I'll add a few words. I'm I Stromer owner since the very first days. At the beginning, no dealer was in my region - and my Stromer needed often support. Taking one day off, putting the Stromer in the trunk for a ride to Thömus...
  2. bluecat

    Stromer in the USA

    With the most recent press release, Stromer claims to ramped up salesforce in the US. They mentioned a double digit growth rate world wide and a strong grow of the US market in 2022. The former head of sales Tomi Viiala now becomes Co-CEO together with Karl Ludwig Kley who was joining Stromer...
  3. bluecat

    New Stromer ST3 LTD in San Marino blue

  4. bluecat

    New huge battery and Concept Bike 2022

    These days, Stromer held her first Stromer Universe fair. Two days ar for dealer only, one day was the public day. Additionally, a special evening event for invited persons took place. The full range of new models was presented. And then, the French artists "Laser Wizards" introduced the...
  5. bluecat

    Stromer will be sold to a french private equity group

    The myStromer AG will get a new, strong investor. Read here the exclusive statement from Jakob Luksch, CEO of my Stromer AG: „Stromer hat in den letzten drei Jahren die Strukturen für eine schnelle, stufenlose Skalierung unseres Geschäftsmodells geschaffen. Mit Naxicap Partners haben wir nun...
  6. bluecat

    Some kidding on the 1st of april

    I know, there is some unfinished stuff here, but I'm too busy in the past weeks. However, it was must to find time for this. Stromer found an exciting location in Bern for their latest shooting. "Contemporary double bass music" says the musician about himself. So I apologize for replacing his...
  7. bluecat

    The all new Stromer ST5 ABS

    The next step in technology is to add the ABS to a Stromer. You know the Bosch ABS system, but as Stromer is also a brand with esthetic claim, it was no option. That's why the italian blubrake system is installed. The sole thing you see from outside is this second rotor. A light barrier counts...
  8. bluecat

    The Stromer 2021 model range

    The new ST2 will be on market soon, followed by the ST5 LTD. Next, the standard ST2 will become available and the all new ST5. The coming year will be the transition from the current ST5 over the ST5 LTD towards the new ST5. The "Stromer Product Matrix Autumn 2020 to 2021" gives an overview...
  9. bluecat

    New Stromer ST5 LTD

    The company unveiled today the latest model: The Stromer ST5 LTD. Painted in stealth green, fitted with yellow calipers (TRP HD 944), the high level USD fork from Wren and the famous BodyFloat:
  10. bluecat

    Since the 1st of August 1291: Switzerland!

    A nice occasion to show you the latest bike from Thömus, were the Stromer was born in 2009.
  11. bluecat

    ST5 copycat from India

    No doubt, the biggest disadvantage of the Stromer flagship ST5 is its price. Neglecting the high technology standard, there must be a way to build a look-a-like bike cheaper. A startup from Bombay / India (which is claiming to be a Berlin startup - but without any facilities in Berlin) has the...
  12. bluecat

    10 times around the world - with your Stromer!

    Don't miss this groundbreaking record - and be part of it! On Thursday, October 10, all Stromer together will ride at least 10 times around the world. Read all details and how you can participate and win on the special We Are Stormer website.
  13. bluecat

    Why buying a Stromer?

    At the meeting of the Maserati Quattroporte owners club. A guy stumbled in and shout: I've an italian car too! "My Fiat Multipla costs only a quarter, has only the half fuel consumption - and finds easier a parking lot in the city." The audience agree, the statement is fully correct...
  14. bluecat

    Stromer ST3 - report about test on the long run

    Recently, myStromer AG handed over a brand new ST3 for long time testing to our staff writers. The key data are: ST3 black 20" male / sport frame blue BQ983 battery with 983Wh (like the LE) Stromer winter tires by Vee Tire standard stem and handlebar As the ST5, the ST3 comes with the new...
  15. bluecat

    Interbike @ Reno Tahoe

    Never ever been there, but Interbike was alway Las Vegas for me. Surprisingly the upcoming fair is now in Reno next to Lake Tahoe. You may know, the leading fair "Eurobike" is suffering from the absence of a few key brands. This was the major reason for the early dates this year (2019 the...
  16. bluecat

    Stromer ST1 prototype disclosure

    Today at 3pm, Tomi Viiala assisted by Helge Losch disclosed the Stromer ST1 prototype. After the official launch of the ST3 this morning, this was the second important event at the Eurobike this year. This 53 second video shall give you a first impression:
  17. bluecat

    Stromer model year 2019

    It's Eurobike time, so the bike industry comes up with their announcements. Stromer model year 2019 comes (in Europe) with several news: Remains: The ST5, the top model New: The ST3, two steps below the ST5 New: The ST3 "Launch Edition", a step above the ST3 Ceased: The ST2s, ex aequo to...
  18. bluecat

    Eurobike 2018: Stromer ST3 ahead!

    (Link Removed - No Longer Exists) Earlier than ever and for professionals only. The Eurobike 2018 in the capital of the Zeppelin Friedrichshafen. Not in the news-list at the time, but for sure, Stromer will present the new ST3. The ST3 will be ranged below the ST5, but with the beloved rack...
  19. bluecat

    Pirelli cycl-e goes "Guide Michelin"

    The well renowned "Guide Michelin" was built on the idea to show automobilist where to go for excellent eating (with their cars with Michelin tires mounted). Later, fine hotesl were added. Now, Pirelli looks like to go the same way. In the Google Play store, you'll find Pirelli's latest app...
  20. bluecat

    Stromer and the front wheel fork.

    In 2009 the first Stromer was ready for the swiss roads. Rigid aluminium fork, narrow 26" tires and on behalf of the 360Wh battery 5 Bar pressure (to reduce the rolling resistance and improve the range). No doubt, riding at Stromer speed was shake, rattle and roll. On non-paved forest trails or...
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