I was able to purchase a '17 Haibike for 30% less than list, it seems it had at least $250 + of options ( dropper seat, ect ) as it turns out 2018 model had no changes. purchased in April- I'm sure they still made a decent profit.
Haibike needs to focus on customer service, and stop pushing to become an E moto Bike - rather see refinements to support pedal assist for ebikes to coexist on community rail-trails and roadways .