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I'd agree with you but they are misrepresenting themselves and making it seem like they're "working with multiple manufacturers" to get each part to build a bike that they've "designed and built." When they're mearly rebranding something that already exists in China.

If you click the link, the Wave campaign appears to be re-branding a pre-existing $300 bike from Alibaba. Is that not discussion-worthy to you?

Did everybody ignore this for a reason? Seems to be the exact bike on Alibaba.