Interesting snapshot survey of EMTB riders 2026 from E-MOUNTAINBIKE magazine (Germany)

[Rás Cnoic]

Here's a link to the survey of 15,498 EMTB riders:

E-MTB Reader Survey 2025: What Really Matters to eMTBers

What matters to the eMTB scene in 2025? Our reader survey reveals trends, brand favorites and new tech – with wit, watts and a wide perspective.

ebike-mtb.com

Some headline stats - average age of survey contributors is 54, 95% are men, 43% have more than 5 years riding experience. Bosch by leaps and bounds most popular motors. Interesting read.

 

[stompandgo]

AMFLOW was #2 as what bike to buy next.

 

[Rás Cnoic]

AMFLOW was #2 as what bike to buy next.

Yes that answers a question of beyond the online journalists hype how many people are actually buying or want to buy them? Surprise for me is how Trek is not really on anyone's want list. For such a big company. Also Cannondale didn't even make that list. But I suppose wanting a bike as opposed to actually buying a bike has a 'dreaming/desiring' quality.