Cost-Benefit Comparison: Ford Folding Electric Bicycles Worth $5 Billion Annually

Mike leroy

Active Member
Ford created a low-cost, international standard eBike. The single most important step towards an international standard is overcoming the legal obstacle of motor power rating. Ford choose an elegant solution to circumvent the silly and naive "watts" motor power rating used by politicians. Ford choose a 200 watt power rating, which masks the motor's true physical power.

To achieve the same speed or hill-climbing ability as conventional eBikes rated in "watts",
Ford choose smaller wheels -- to exploit so-called mechanical advantage. Acceleration or instantaneous bursts of power are not compromised because voltage is raised from conventional 36 to 48 volts. The measure of acceleration for eBikes is from zero to twenty mph in a matter of a seconds. My guess is Ford targets 0-20mph in 8-12 seconds. The eBike will excite riders with thrilling acceleration, without running afoul of international laws.

The significance of an international standard is profound. Incredible economies of scale can be achieved with an international standard. Ford eBikes can realistically sell over ten million eBikes annually for under $500 -- five billion dollars in annual sales. The Ford Model T -- déjà vu, all over again!

Suppose you carpool to work with your husband or a friend. The payoff for an inexpensive, folding eBike is great. The payoff for a grocery shopping or recreational eBike is a very difficult case to justify based on economics. Frequent use is the key to cost savings.

Ford addressed an important issue stalling eBike sales. A friend traded in his eBike for a $4000 Honda PCX150 scooter. His eBike was disappointing for 5-1o mile trips. The 10-20% hill grades are poorly suited to eBikes. Do you remember the George Jetson cartoons of a folding flying saucer? The Ford eBike is like the Jetson flying pods that eject passengers to their final destination.

The most unique feature is ultrasonic, rear-facing sensors to detect traffic. The handle bar lights flash to alert car drivers as they pass bicycles. Like car airbags, ultrasonic technology is a safety feature that should be standard on all bicycles.

Ford's MoDe eBike initiative integrates folding electric bicycles into all Ford vehicles. The integration is both physical and software based. Two eBikes target different customers. Commercial needs are services via the MoDe: Pro eBike. The MoDe:Me targets consumers. Set aside any preconceived notions of "toy" bikes. These folding bikes are high tech and approximate a natural pedaling experience.

Euro jargon like "Pedelec", "S-Pedelec" or "R-Pedelec" is inappropriate in the ultra compact world. Try to prevent pedelec concepts from biasing your perception or frame of reference.

Both eBikes recharge inside the vehicle, facilitating endless short bike trips on inexpensive, durable equipment. The bike design exploits minimum capacity to reduce costs. However, the electrical system is super-charged 48 Volts for best acceleration and power. At 200W, the motor only draws 5 amps. If 350W, 36V, 10 amp European motors are elevators, then the Ford motor is an escalator. The tiny 5A motor compacts well, is very inexpensive and thrives in stop-and-go traffic, rather than blasting the autobahn. The small wheels will spin very quickly.

The battery chemistry is unclear at this time. My guess is battery cost will be surprisingly low, based on the high voltage, low amperage motor.

The MoDe:Link software app brings car-level navigation software to the bicycle. The car and bike are connected via cellphones.

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The MoDe: Pro is the eBike best suited for commercial applications.



The MoDe:Me is the eBike best suited for consumer applications.


A public bus rack may be one solution to the 5-10 mile and steep hill eBike shortcoming. I prefer to drive my car, rather than taking a public bus. Maybe a car/folding bike is a better long range solution than a 100+mpg scooter.

Let's compare and contrast the personal and business versions of the Ford MoDe initiative. Will the Mode:Me be more popular with consumers than the MoDe: Pro with business? Businesses, services and consumers exchange information via the Ford MoDe:Link cellphone app.

Ford Web Page

“It is about keeping your independence,” Southey said. “[With bicycling] you can go where you want, when you want.” In addition to the Pro and Me e-bikes, Ford also introduced techies to a sensor kit called Info Cycle, which is an open-source hardware and software kit that can be installed on regular and electronic bikes to gather information about how people use bikes in cities.

By utilizing user data such as bike lane locations, miles ridden, and even the amount of luminosity in particular areas, Ford’s conceptuals involving bike riding aim to improve the commutes of everyone on the road.

Erica Klampfl, Ford's head of mobility, attempted to answer the question of how popular e-biking can actually be. "It's really just about experimenting right now," Klampfl said. "[We want] to take risks and come up with new ideas."

The "experiments" are a significant part of Ford's initiative. The Mode:Link cellphone based software is the communications mechanism. The "experiments" include:



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Cool, thanks for pointing these out and adding the great pictures Mike. I'll keep an eye out and try to review these for sure. Looks like they've teamed up with Dahon, I love their original prototype for 2015 this one is now exclusively sold by NYCeWheels but Tern has made a couple of great models that are similar

Where is the MoDe Pro from or most similar to? I could use a bike like that !
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Ford Motor Co. Please publish a chart like the following, so I can better understand the tradeoffs.

The intersection at RPM and Torque is key, because power is maximized at 80% efficiency.
160A, 100NM Torque, 700 RPM, 7200W output. That is the ultimate question I believe you are asking.

Torque is maximized where torque and output power intersect. Efficiency drops like a rock, from this point at 70% efficiency. 140A, 140Nm torque, 450 RPM, 6000W output.

Notice how highly correlated the lines (RPM inversely) are until 50 seconds, when the motor becomes 70% efficient. Amps and torque are on the same scale, and very closely correlated.

The motor loves to run between 450 and 700 RPM. You would definitely feel the motor response going up a hill in this range. The motor will start to fade and sound differently.
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Cost-Benefit Comparison MoDe: Pro

Five basic eBike benefits follow. E-Bike tradeoffs affect consumer desirability of the MoDe: Pro eBike. Benefit categories relate technical eBike features to concepts most people understand. eBike features are scored. The benefit category score is the average of all feature scores.


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  1. Benefits
    • Economy
      1. Couriers, for fast, efficient post and package deliveries in congested cities
      2. Tradesmen like plumbers and electricians, for small groups working together and reaching customers faster
      3. Branded deliveries, for food, perishab- les, flowers and take-out meals delivered quicker than ever
      4. 200W motor with 9Ah battery
      5. Tough, rugged construction
      6. Reach more customers and do more business - a van can act as carrier and support vehicle, and be combined with more than one e-bike
      7. 20-inch wheels
    • Excitement
    • Ease
      1. City services, for police, health and emergency personnel reaching any area of the city no matter what the traffic
      2. Shows navigation, route planning, delivery scheduling and rider tracking
      3. Displays battery charge and ride stats
      4. Speed up to 25km/h
      5. Hydraulic disc brakes
      6. High power LED lights
      7. Navigation and alerts via hand grips
      8. Improved mobility in congested urban areas
      9. Folding frame slots easily into Transit’s space-saving storage
    • Enjoyment
    • Elegance
      1. Fold and tow the bike indoors and through pedestrian areas
      2. Modular boxes fit on the bike’s tail-rack for transporting goods and equipment
    • Endurance
      1. The e-bike charges when docked in the vehcile, making it always ready for action and use
  2. Purposes
    • MoDe:Link - App controls e-bike functions and features
    • Ford’s SYNC voice-activated connectivity system can show the app on the vehicle’s display
  1. Costs
  2. Risks
    • E-bike only works when paired with an authorised smartphone
    • Brake and turn indicators
    • Rear-facing ultrasonic sensor warns the cyclist when a vehicle is overtaking and alerts motorists by illuminating handlebar lights
  1. Biases
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Cool, thanks for pointing these out and adding the great pictures Mike. I'll keep an eye out and try to review these for sure. Looks like they've teamed up with Dahon, I love their original prototype for 2015 this one is now exclusively sold by NYCeWheels but Tern has made a couple of great models that are similar

I would love to watch your interview with Dr.Erica Klampfl, the Ford's executive managing the initiative. Ms. Klampfl could be one of the people having greatest influence on the global future of the eBike industry.