Just to reiterate what others have said, we’re likely talking apples and oranges when comparing the Frey to many of the bikes from the big four. What are your intended uses for an emtb, i.e. where and what type of terrain do you primarily intend to ride on? The obvious difference that stands out for me would be the weight differential. We might be talking about 20 lbs less than say for a Specialized Levo Comp Alloy. At over 70lbs, I find it interesting that the company describes the Frey as being agile and maneuverable. Let’s face it, it is a tank but make no mistake, it will definitely get you up any hill.
If you’re looking for bike to get you where you need to go whether it’s on tarmac or rutted single/double track, the Giant Stance E Pro might be a viable option. The Sync Drive Pro motor is quiet, a proven performer, delivers plenty of power and the EnergyPack 800 battery also offers up great range. If you haven’t done so yet and as PDoz and keithj69 have both suggested, I would also recommend that you drop by your LBS and test ride a few bikes before pulling the trigger. You might be pleasantly surprised.